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Cynthia Burnham's avatar

This is so relevant! I teach Business Storytelling, and one of my key concepts is that you cannot motivate with facts alone. You have to have data, but if the data cannot make people FEEL something - even just curiosity! - it will never sway your listeners or keep their attention. Lots of language and formatting tips...

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Way Yuhl's avatar

Thank you Cindy.

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Cynthia Burnham's avatar

As you so clearly state, the split between data-centric and feeling-centric must be bridged if any consensus is to be found

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Way Yuhl's avatar

Absolutely, but because most people are not aware they are strongly positioned to one side, they have a difficult time relating to or even acknowledging the other method of processing.

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